Buying a mattress?
Stop Guessing
Every mattress looks the same.They’re not.
ComfortDNA™ looks inside every one.
Find your mattress in 60 secsMAT™ Mattress Assessment Technology
Price DNA Live Saving
Genuine savings. Real UK prices.No made-up was prices.
Up to%Up to 62 percent
less than the typical price of similar mattresses
Checked Thursday 29 October 2026200 sizes compared
Built on data, not fake discounts.
Every mattress in our range is physically tested and scored with ComfortDNA™, and every price is checked daily with Price DNA™ — so you buy the right mattress at an honest price, delivered to your door.
Buy online today — Free Express Delivery to your door.
Every mattress physically tested, scored and matched to you.
That's ComfortDNA™.
✓ SPEC VERIFIED
PRICE DNA™ — HONEST PRICING
We don't do crossed-out prices. Ever.
No fake 'was' prices. No 40%–50% off theatre sales. Every mattress carries one honest price, checked daily by Price DNA™ against the UK market for its construction class — and a saving shown only when it is really there.
You're no longer guessing from a wall of mattresses
This is what your matches will look like.
Three example matches from a sample ComfortDNA™ profile — take the 2-minute assessment and every card becomes yours.
The finder reads the same scores you see above — nothing else.
Stop searching. Start saving.
Eight questions. 60 seconds. One evidence-based match with the reasoning shown, and a real saving on the price.
PRICE DNA™ — HONEST PRICING
How Price DNA™ keeps every price honest.
No fake 'was' prices. No perpetual sales. Every mattress carries one honest price, checked daily by Price DNA™ against the UK market for its construction class — and a saving shown only when it is really there.
Never inflated to fake a discount. The price you see is the price it's worth.
Price DNA™ scans the UK market every day, class by class, size by size.
Our price below the typical market price of mattresses built the same way as ours — shown with a Below typical market price pill. With no saving, nothing shows.
If a price needs a fake discount to look good, it isn't a good price.
THE PRICE DNA™ PRINCIPLE
EVERY PRICE, VERIFIED BY PRICE DNA™
Price DNA™ compares our price with the typical market price of mattresses built the same way as ours, checked at UK retailers. When our price is below that typical market price, the product shows the saving and a Below typical market price pill. Products with no saving show nothing.
£989No 'was' prices·70% offNo discount theatre·Just the market truth
Before a mattress can be matched, it earns its data.
Documentation
Specification review and manufacturer data collection
Surface feel
Initial feel and firmness assessment
Pressure & support
Pressure mapping and spinal alignment
Edges & motion
Edge support and motion isolation testing
Temperature & suitability
Cooling, breathability and sleeper-type scoring
Evidence & review
Evidence verification and reviewer approval
Scoring engine v2026.2 · Calculated metrics 20 · Missing data never guessed · Physical testing primary
Know Your Mattress Types
Twelve types of mattress. Only one is right for you.
There is no single 'best' mattress. There is only the right mattress for the right sleeper.
Independent springs — less partner disturbance, tailored support.
Traditional connected-spring support. Durable and budget-friendly.
One continuous wire forms the spring unit — used by brands like Sealy.
Contours to your body, relieving pressure at shoulders and hips.
Gel-infused foam for cooler, more comfortable sleep.
Naturally resilient, breathable, hypoallergenic and long-lasting.
Pocket springs plus foam — support and comfort in one build.
Wool, cotton and natural fillings that breathe and regulate heat.
Firmer builds for back support and spinal alignment.
A sewn-on comfort layer for a plush, luxurious feel.
Vacuum-packed for easy delivery — expands within hours.
Pairs with adjustable bases for personalised positions.
Before you buy, ask yourself
Think in nights, not pounds
3,500–5,000 nights.
You buy one mattress for the next decade of sleep.
A health decision, not just a shopping decision.ComfortDNA™ answers every one of these questions in a single assessment.