Our Technology
The technology behind the world’s most intelligent way to buy a mattress
Every mattress looks the same from the outside — white fabric, big promises, a ‘sale’ that never ends. So we built three technologies that look deeper: one that tests what’s inside every mattress, one that checks every price against the UK market daily, and one that puts it all to work for you in about 60 seconds.
ComfortDNA™ — every mattress physically tested
ComfortDNA™ is our physical assessment system. Every mattress in our range is tested and scored — support, comfort layers, construction, durability — so its true character is measured, not guessed from a product description. When you use Find My Mattress, ComfortDNA™ matches those scores to how you actually sleep: your position, your build, your partner, your preferences.
How ComfortDNA™ worksPrice DNA™ — every price checked daily
Price DNA™ scans the UK mattress market every day, class by class and size by size, and compares our price with the typical market price of mattresses built the same way as ours, checked at UK retailers. No inflated ‘was’ prices, no discount theatre — when our price is below that typical market price, the product shows the saving and a Below typical market price pill, and a product with no saving shows nothing. If a price needs a fake discount to look good, it isn’t a good price.
How Price DNA™ worksMAT™ — Mattress Assessment Technology
MAT™ is the intelligence that brings it together — our Mattress Assessment Technology. Ask MAT anything about choosing a mattress on any page of the site, or let the Find My Mattress assessment guide you: around 60 seconds of questions, your answers matched against every ComfortDNA™ score in the range, and an evidence-based recommendation with the reasoning shown. No guesswork. No fake sales.
Find your mattress in 60 secs